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It’s the end of an era: Campbell Soup is over . . . in name, at least. They just announced that they’re planning to drop the “Soup” and re-name themselves “The Campbell’s Company.”
The CEO said, “Today we’re so much more than soup.”
The idea is that they have a whole bunch of brands and products now, like Pepperidge Farm breads, crackers, and cookies . . . Pace salsa . . . Prego and Rao’s sauces . . . Snyder’s pretzels . . . and Kettle potato chips.
So they’d like to use the Campbell’s name across more of that, to expand the company’s umbrella beyond just “soup.”
The higher-ups specifically mentioned Goldfish crackers, which they also own. They expect Goldfish snacks to become their largest brand by 2027.
Don’t worry if you’re a fan of the classics. Soup is still a very important and valuable part of their business . . . so they definitely aren’t phasing it out.
To be clear, the name change isn’t official yet. Campbell Soup is a public company, so the re-brand will have to be approved by shareholders.
(Reuters)
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